Sales – Business Lifeblood

Sales is fundamental to all business, without sales, there IS no business!

If you want your business to grow, promoting and marketing your product effectively in order to reach more people is critical.

Your Sales Process should be at the centre of what your company does.

Here are four tips on how to do this most effectively:

1. Review, test and learn

Take a closer look at your Sales Process, hold regular discussions with your team and really analyse your client portfolio – ask questions, try different solutions – it’s the best way to evolve, improve and make your business more efficient.

  • Are customers placing repeat orders? If not, why not?
  • Are you missing leads or opportunities?
  • Do you have a defined process for following up enquiries?
  • How are you generating “warm” leads – is your website working for you?
  • Do you have the right people and sufficient people in your team?

Map out your client journey so that you can identify areas where opportunities are being missed and ensure that you understand whether you sales process is truly effective.

2. Make mistakes

The important thing to remember is that, for any business, “Perfection Paralysis” is a growth killer.

Don’t be afraid of making mistakes, or trying different approaches, you will almost certainly get it wrong before you get it right.

3. Training

Have a clearly defined training structure for your sales team.

When you’re training and maintaining a high performance sales team, remember that a dual approach of both group and individual coaching is important:

  • Hold meetings and provide shared learning opportunities and discussions.
  • Always train salespeople on an individual level as well and ensure this continues as part of your long-term strategy.
  • Hold one-on-one meetings with team members to deliver praise and to help them learn from mistakes or failures.
  • Have a clear and consistent training structure in place for new recruits.

 

4. Management

As your team grows, you will need to appoint a Sales Manager or Sales Director to implement your development strategy.

Ensure your Sales Leader monitors team performance and sales methods, be it listening to calls, making joint visits

Ensure that achievements and activity are reviewed daily.

Recruiting the right person can make all the difference to your sales team.

CLICK HERE to book your free no obligation Discovery Meeting and see how Argento can help you to increase your sales today